March 14, 2011

JR: the Inside Out Project

by Rachel Schwerin
Recently, JR announced his plan for a large-scale participatory, global art project that could turn the entire world into a socially conscious graffiti collective. He has invited anyone and everyone, worldwide, to upload a photo portrait for free to his project site. His team will turn these digitally uploaded images into posters and send them back to the participants, to exhibit in their own communities. JR encourages participants to place posters anywhere, from a solitary image in an office window to a wall of portraits on an abandoned building or a full stadium. “It is about making invisible people visible,” JR said.

His street art since 2004 has staged dramatic interventions of social justice across the globe. The TED foundation, which awarded JR $100,000 to execute the Inside Out project, described JR as a “true humanitarian,” whose art inspires people to look at the world differently.

JR says, “It is about taking the virtual world back to the streets.” To prospective participants he advises: “If you are going to paste it in the streets, then choose a good wall…If you choose the wrong one, get ready to run.”

To submit a portrait and get a poster, go to

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